Form Technologies is a new parent company for Dynacast, Signicast and OptiMIM. With a condensed timeline, they approached Crafted to design and develop a website for their existing and potential investors. They needed a highly functional and adaptable site for their growing family of brands. A few key needs included a way to communicate the rich story of their history, a unified brand that would carry through to their subsidiaries and highlight the differences between the businesses, and a site that integrated with their CRM and Marketing Automation Platform to better facilitate lead generation.
The solution is a custom designed site with design flexibility built-in for the variety of content both present and future. Through a collaborative prototyping process, our team provided a roadmap for success. Identifying content needs, site structure and user experience, as well as understanding needed integrations, we established a strong foundation for both design and development. The site showcases the wealth of assets from their subsidiaries along with a variety of statistics, numbers and information. The result is a design that is clear and easy to consume.
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