Hiring Crafted is no different. We’re an investment.
There are plenty of less expensive agencies out there who will wedge you into one of their pre-cut, one-size-fits-all service packages. But is that really the fit you’re looking for? Is it going to deliver you the leads, results, and growth you’re after?
Our team of strategists, creatives, writers, designers, and developers pool their considerable skills to identify what makes your company authentic and then leverage that differentiation in a variety of powerful marketing initiatives. Essentially, we identify your ideal marketing space and then help you own it. Along the way, we’ll help you create a solid brand foundation, alignment between your sales and marketing channels, and initiatives that deliver the leads and results you demand.
For new clients, our minimum initial engagement fee is $30,000. Once a relationship has been established, we use a retainer model and recommend budgeting between $7,500 and $25,000 per month. Depending on your needs, this investment could be higher. Of course, we won’t be able to determine an exact fee until we get to know you, your business, and your objectives much more intimately, which is an essential component of our process.
We seek out manufacturing companies with untapped potential. They’re not underdogs per se, but in some sense that they’re not realizing their full potential, at least from a marketing perspective. Transporting these manufacturers from where they are when we first engage to where they have the capacity to go is what gets us up in the morning. Our process includes establishing an authentic brand foundation for our clients and using that foundation to fuel targeted marketing initiatives that drive measurable results. We rely on our years of experience in manufacturing, a strong strategic focus, and a talented creative roster to make it happen. At the end of the day, we unearth a strong, authentic voice with our clients, that they didn’t know they had, which also provides a clear and productive marketing blueprint from which to work from.
Our name was born out of what makes our customers unique. A manufacturer’s craft ultimately defines their differentiation. Crafted exists to help them celebrate it in an authentic way.
We look for companies with distinct points of differentiation – whether they know what they are or not. We look for authenticity, we look for generational owners, and we look for manufacturers that take pride in creating something well-crafted. Most importantly, we look for companies that we believe in, and that have a story worth sharing with the rest of the world (or at least a larger group of prospective customers).
So many things, which is why so many of our clients stay with us for such a long time. Speaking from a 30,000-foot perspective, you’re going to get a solid brand foundation with an authentic brand voice. You’re going to get alignment across your sales and marketing channels. And you’re going to get qualified leads, lots and lots of qualified leads that come from a customized mix of inbound and outbound marketing tactics.
This is our recommended methodology for manufacturers to maximize their lead generation efforts and overall marketing potential. At its core is a strong brand foundation that is created when we leverage a client’s differentiation in an authentic way. Ideally, we create this brand foundation in concert with the client’s leadership team.
(Getting universal buy-in from the outset creates a much smoother and more efficient ride for everyone.) Once a brand foundation is established, it becomes the launch point for every marketing initiative that follows.
Ideally, we want to get to a place where we work together with you as a revenue-generating team. Of course, it takes time to establish the trust and rapport that allows us to essentially become an extension of your internal staff. When we work with you initially, our minimum engagement is $30,000. Once a relationship is established, (and you see what we can do for your business), that changes to a retainer model which affords everyone more value from the fluidity of our month-to-month efforts.