One of the most overlooked opportunities manufacturers face is developing their own brand. But that doesn’t make it any less crucial an exercise. When your brand is a true reflection of who you are and what you do, all of your communications (both internal and external) will come from one unified place. This brand foundation will distinguish you from your competitors and evoke an emotional association in the minds of your customers and employees.
Whether you’re an emerging manufacturer or you’ve been around for years, we can help you cultivate a brand foundation that will positively influence and align your organizational, marketing, and sales efforts. Our brand-building services include the following:
Brand Strategy
Brand Identity
(comprised of visual and verbal identity)
Brand Creation and Identity Workshops
Naming and Naming Systems
Brand Standards and Guidelines
Identity Application and Rollout
Logo Refresh
Competitive Analysis
Market Positioning
Global Brand Evaluation
