Lead Generation

Trade Show

Sales Enablement

Think Outside the Booth

Trade shows are a popular marketing channel for manufacturing companies. That’s because with the right pre-, during, and post-show planning and execution, savvy manufacturers can really showcase their brand, highlight their quality, and elevate themselves above their less well-thought-out competitors, which results in better leads.

At Crafted, we take a big-picture approach to trade show execution. It’s not just about designing a great booth experience and creating compelling handouts. There are other significant areas to explore as well.

For example:

How do we generate awareness, excitement, and conversations with the right people in the buildup to the show?

What kind of on-brand experience can we create at the show that will resonate with prospective customers while driving conversations and leads?

How are we going to continue the conversation after the show is over?

You can’t measure the success of a trade show over the course of a few days in Chicago or a weekend in Atlanta. Positive short-term feedback is terrific, but a well-planned, well-executed trade show should provide more meaningful results and conversations that continue well after the show has concluded.

Check Out Our Trade Show Work With Teknor Apex

Trade Show Services

We have extensive experience working with manufacturers to create trade show experiences that drive new business. Some of the services we provide include the following:

Pre-, During, and Post-Show Marketing

Booth Strategy, Planning,
and Design


Booth Design

Show Collateral

Experience Design

For most manufacturers, the design (or lack thereof) of their corporate lobby and showroom represents a missed opportunity to convey their brand authenticity. From a 30,000-foot perspective, it simply doesn’t make sense for a company to budget a significant amount of capital and resources into a one-week trade show display, only to neglect the design of their lobby and showroom that are forward-facing all year long. Shouldn’t the experiences be similar for both? Yet this kind of experiential design is something that most manufacturers are simply not taking advantage of.

It’s all branding, and it all has the power to generate leads both with prospective and existing customers.

Check Out Our Lobby Design With National Gypsum

Experience Design Services

Showroom Design

Lobby Design

Dimensional Branding

Campus Signage And Wayfinding

Walking Tours

Solutions For All Services



Brand Strategy, Brand Creation and Identity, Brand Workshops, Identity Application, Logo Refresh


Prototyping, Responsive Design, Development, Content Creation, Integration, Conversion Path Optimization, Ongoing Consulting
Lead Generation

Lead Generation

Inbound Marketing, SEO, Email Marketing, Social Media And Search Advertising, Marketing Automation
Trade Show

Trade Show

Booth Design, Signage, Pre/Post Show Campaigns, Lobby, Showroom, Dimensional Branding, Walking Tours
Sales Enablement

Sales Enablement

Sales Kits, One-Sheets, Case Studies, Asset Management, Brochures, Email Templates, Channel Marketing Support

Ready to get started?

Great work starts with a meaningful conversation. Request an initial consultation with us, today.

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