Let’s be honest, a lot of manufacturing websites, well, look like manufacturing websites, and that’s not always a great thing. Especially when you consider what a corporate website should be: a dynamic, lead-generating vehicle that brings a company’s brand to life and guides prospective customers through the buying journey.
If your corporate website isn’t the hub for all of your digital activities – a living, breathing thing with consistently updated content designed to promote prospect interaction – then you’re not getting everything you can from your website.
At Crafted, we have a vast amount of expertise creating websites that not only convey the essence of who our manufacturing clients are, but also deliver the back-end functionality they need to capture leads and put a charge into their sales and marketing efforts. It starts with our own collaborative prototyping process.
Conversion Path Optimization
Prototyping is a discovery tool we use in concert with the key decision-makers in your organization to identify and align the content that will resonate most with your target customers. Typically, there’s a big difference between the information you want to put on your website and the information that’s going to be most beneficial for your prospective customers. Prototyping is designed to uncover these truths and get everyone on the same page.
Our services involved in creating a website integral to your sales process include:
Once this process is complete, messaging will be aligned throughout your sales and marketing channels, and content and lead generation strategies can be developed and implemented accordingly.