For industrial designers, color is extremely important. As a leader in custom polymers (plastics, vinyls, nylons and the like), Teknor Apex wanted to provide access to their product. They approached Crafted to build an e-commerce environment within their existing CMS for designers to purchase small quantities for product development and color tests.
We designed and developed a unified user experience within their existing design. This storefront provides an opportunity for customers to browse and purchase Teknor Apex’s color offerings. Product pages feature color representations, product color references and product details. From a category page through to the shopping cart, each aspect was designed with intentionality and ease of use all to put the customer closer to the product.